What are the most used web technologies in recent years?


When you have to choose a web technology, whether it’s a CMS, a JS framework or a simple marketing tool, you have to find the right horse. The one that will continue to develop over the next few years. There is nothing better for this than to follow the evolution of the market shares of the different technologies.

Marketing Technologies

Google Analytics

Unsurprisingly, Google ranks first with Google Analytics holding nearly 66% market share of Top 10K sites and nearly 28% for all sites. Facebook Domain Insights is in second place. Note that, apart from Google Analytics, none of the other tools manage to reach the mark of 10% of market share.

Email Marketing

Whether for the top 10K sites or all the sites on the net, Mailchimp comes first. This platform has become a reference in terms of email marketing. 2 times more sites are using Mailchimp.

Ad Serving

Google is the undisputed champion when it comes to advertising on the Top 10K of websites but also on all sites present on the net. Indeed, DoubleClick was bought by Google in 2007 to establish a little more dominance in the field of advertising. Competitors OpenX and Criteo are just behind.


When it comes to retargeting, Google Remarketing is in the lead (1.95%) followed by Criteo (1.17% if we add Criteo and Criteo Publisher) and Facebook. However, it is interesting to note that for the top 10K of websites, it is Facebook that leads (largely) the dance with more than 22% market share, followed by Criteo (21%). Facebook only came in 3rd place with 9%.

Live Chat

64 tools have been listed regarding live chat. SnapEngage and Zendesk Chat stand very close to each other with just over 0.2% market share, which corresponds to over 500k sites that use SnapEngage and 450k sites that use Zendesk.


As for affiliation, Skimlinks comes in 1st position with 2.28% market share, followed by Amazon at 1.39%. Note also that Amazon is largely in the lead regarding the top 10K sites and that Skimlinks is only in the 3rd position.



Ecommerce CMS

For the Ecommerce part, there are very strong variations to emphasize. As for the Internet as a whole (+ 3 million sites analyzed), WooCommerce is well ahead at 0.44%, more than 2 times more than its pursuers Magento and Magento 1. In contrast, for the top 10K sites, WooCommerce comes only in the 8th position far from IBM WebSphere Commerce and Magento.


90 payment technologies were identified for this ranking. Not surprisingly, whether in the top 10K sites or the entire Internet, it is the PayPal service that comes first. Note the very important development of the Stripe platform, used by more than 300K sites and the difficult rise of Apple Pay only 5th.


As for the generation of reviews on websites and the Internet in general, only 12 technologies were listed. For the top 10K sites, Trust pilot leads with 0.33% market share, followed by Verified Reviews and eKomi (0.11 and 0.10%). Regarding the entire Internet, there are 3 locomotives for this market, Yotpo, Trustpilot and eKomi. The 12th and last of this ranking, Reevoo, is used by 439 sites.

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