Social media advertising, social media targeting and social media optimization are three different categories of social media marketing terms. These are often used interchangeably, although they each have different objectives. Each medium has a unique way of reaching out to potential customers and creating a buzz about a brand or company. It is essential to be cognizant of the varying goals of each type of social media campaign and choose accordingly. At GAWDO, one can get effective social media advertising strategies for their business. There is no right or wrong answers in either optimizing for search or social media. It all depends on how you plan to use each tool to best benefit your company and reach the widest audience possible.
Social Media Marketing is primarily done through social media channels such as Facebook, Twitter, YouTube and LinkedIn. Many businesses choose to advertise through these sites because of the reach they offer; these sites are very well-suited for conducting quality ads due to the high bounce rate of websites on these sites (especially Facebook). Quality content marketing can also be used with social media channels, but content marketing is not as effective as advertising.
Search Engine Optimization can be used as part of a social media advertising campaign for obtaining quick results. Search engine optimization is often used as a part of pay per click advertising, where advertisers pay a predetermined amount of money for every person who clicks on their ad. The benefits of this type of campaign include high cost per click, high cost per impression and a high return on investment. Pay per click advertising is usually successful within a first month of release, but constant updates and monitoring are needed to achieve success over time. This campaign can still require a high budget to achieve consistent sales.
In comparison to pay per click and search engine optimization, social media advertising campaigns are less expensive and can lead to consistent sales conversions over time. A social media platform such as Facebook or Twitter can be used for many months before any sales conversion occurs. With social media platforms like these, you can start with a broad marketing campaign that allows you to gain exposure at no cost; and then continue to increase your presence in the platforms over time with a consistent sales strategy.
Using social media advertising for an ad campaign is ideal for companies that have a long term goal of driving traffic to their website. Companies that provide services such as accounting or medical billing can benefit greatly from using social media presence through Facebook, Twitter and other platforms for ad campaigns. The longer a company has been around, the more customers they will have who are already interested in the products and services your company offers.
Sponsored lenses are another way to increase your media presence without spending a lot on social media advertising campaigns. These types of ads allow you to place Google AdSense or other ads on your website. When people click on these ads, you receive credit in the form of a payment. The credit you receive is measured by the number of people who click through on your sponsored lens. However, you don’t pay anything unless people click through and visit your website.
If you want to use paid media for ad campaigns, a great example of a platform that allows you to do this is Google AdWords. AdWords offers you the ability to run targeted keyword campaigns for a monthly plan. This gives you a great example of a medium you can use to attract specific audiences to your website. Google AdSense is also another great example, because while it isn’t free, you can set up your ads in ways that will help you generate more clicks and conversions than you would with other platforms.
There are a number of different ways you can market and grow your business with social media advertising. The most important factor is that you find a medium that works well for your specific goals. With so many options available to you, it’s easy to get lost and find yourself with a bunch of ads that you aren’t very sure will work. By using a service like iClipboard, you can take a look at different websites, social ads, landing pages, and ad campaigns to see which one will be best for you.